Hindustan Times, January 14, 2022
By Arvind Mayaram, Garima Sodhi Indians have begun to prefer shopping online. In light of this shift in consumer behaviour, the government must make policy changes to ensure a level playing field for all platforms. India is a land of festivities, with another season underway. Throughout the year, festivities boost markets, and the reverse is also true. Digitally driven e-commerce has taken to the Indian festive mood as fish takes to water. The Covid-19 pandemic has expedited the digital adoption manifold. According to a report by Shopify, 86% of Indians have adopted online shopping during the pandemic.
Arvind Mayaram is former Union finance secretary and chairman, CUTS Institute for Regulation & Competition. Garima Sodhi is Senior Fellow, CUTS Institute for Regulation & Competition. Views are personal.
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