Festive Economy and e-Commerce Sales of Small and Medium Businesses in India
Overview: The study aims to assess the role of e-commerce platforms in enhancing the festive sales of Micro, Small and Medium Enterprises (MSMEs) in India and whether the policy landscape in the country is conducive to the growth of e-commerce.
Festive sales play an important role in the Indian economy. In addition to creating communal bonding, festivals also create economic opportunities for businesses, specifically regional Medium, Small and Micro Enterprises (MSMEs). The festive economy creates employment opportunities directly as well as indirectly. However, these opportunities were hampered by the lockdown imposed in the wake of the spread of Covid-19. In these times of uncertainty and bleak future, e-commerce offered the much-needed resilience to keep the businesses afloat and a channel to consumers to shop during lockdowns. To gain insights into the e-commerce dimension of the festive economy, we conducted a consumer survey and Key Informant Interviews (KIIs) with small sellers. The research shows that e-commerce is a positive innovation for both consumers and sellers. The consumer survey reported a higher percentage of consumers expressing their preference to shop online during festivals. Similarly, small sellers also reported to have benefitted from e-commerce during festivals and the festive sale events organised by e-commerce companies. The report concludes with a policy discussion covering the new and proposed regulations governing the e-commerce sector, such as Draft National E-commerce Policy 2019, Consumer Protection Act 2019, Foreign Direct Investment laws and policies, and Personal Data Protection Bill 2019.
|Regional Inclusive Growth Project
Regional project to research and promote the role of the internet in promoting inclusive growth. Research on how digital tools and platforms can help consumers in facilitating goods and services at a much lower cost, as compared to conventional practices. The research would embed the set objectives of removing barriers, improving digital literacy and empowering the consumers.
|National Public Procurement Observatory (NPPO Project).
The National Public Procurement Observatory is a modest attempt to track developments in India’s procurement framework and practice, and analyse them. It will focus on three broad aspects of procurement practice, viz. Transparency, Efficiency and Competition.